Marketing with postcards is a simple and effective strategy. When done correctly you can make some serious cash with postcards. Don’t put a lot of effort into the postcard look as far as it being glossy, all of your attention should be towards the headlines because you need to grab their attention with it.

Remember, the headlines are the most important part of the postcard. The reason why, if you have a postcard that is glossy and has a lot graphics and have $100 bills all over it, but if the headline is garbage, the postcard is garbage. And that postcard you just paid for probably cost around $1 a piece.

A lot of money could be wasted if you were paying $1 per postcard that was glossy and had all the graphics on them. I use the basic card stock paper for mailing postcards, I want lose a lot of money using them because they are very cheap.

Before you start an aggressive postcard campaign, it is good to do smaller ones to test what headlines are pulling the best. You would hate to put all your money into one campaign and that campaign doesn’t bring back any results. To your campaigns all you need is a auto responder and capture pager to track your responses.

Your auto responder will do all of your prospect follow ups. If you have a proven headline and you mail your postcard consistently you will begin to see a constant flow of leads in your auto responder. It is easy to the amount of leads you should generate because the industry average is 1-3%.

Now that you are getting leads the auto responder will kick in sending messages daily if you want it to, or every other day, it is all up to you. The more you have your message in front of the prospect, the better chance they will buy. That is why anyone can market with postcards, because it doesn’t require any talking and it is effective.

When starting your first mailing it is good to start of low around 500 postcards than work your way up. You can do less, being consistent is the key. Your postcards should never tell all about your business opportunity. You want put words on their that gets them excited, but no fluff. For more information go here to see how powerful postcard marketing is.

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